Modern consumers both prefer and expect personalized and relevant content during the various phases of the buying process while ensuring that their data is utilized responsibly. Such personalization has been demonstrated by statistics to be quite effective in persuading buyers, although some companies struggle to meet this new demand due to sparse or otherwise unsatisfactory usable data. Even though many consumers have come to expect personalized purchasing experiences, a significant majority of these consumers think companies have too much consumer data; however, even more consumers have expressed that they are willing to divulge their data if the data helps to better facilitate transactions. This personalization can be permission-based or anonymous, and they both entail utilizing the preferences and desires of the consumers.
- Most consumers indicate that they're tired of ad content that doesn't apply to them.
- There are many reasons why you should focus on more personalized marketing in the future.
- For example, polls show that personalization improves relationships with customers overall.
"In a 2019 study, 79% of consumers surveyed believed companies knew too much about them, but 90% were still willing to share behavioral data for a cheaper and easier brand experience."