Grassroots marketing may sound like a daunting task, but all you need is a little creativity, and to know who your audience is. You can think of grassroots marketing as word of mouth marketing, because if your content inspires them, or delivers a message they love, they will share it with everybody that they know. Dove is a perfect example of this, they shared their real beauty campaign, and people everywhere loved it and shared it with people as an inspiring message.
- Dove Beauty is famous for its successful marketing campaigns, which it does using grassroots techniques.
- When creating content for a grassroots campaign, you want to target a small audience and give them content specific to them.
- It's important to know your target audience well and be creative with your campaigns.
"One way is be creative and start a movement. Your content doesn't have to be political, but it has to be inspiring and relatable."